Also known as Force.com Sites, Salesforce.com lets you build your website on top of their platform. What’s that mean?
- Your tech folks no longer have to build a database from scratch to capture whatever information your website is trying to get from its visitors.
- You no longer have to get your email inbox bogged down with unsortable data whenever someone fills out a form on your website. (And you really shouldn’t be using the outdated “send an email to contact us” method, because that just causes more pain for the person who has to receive those alerts)
- The information that’s captured goes right into a well-organized database (ie Salesforce) and you can make use of that data right away. Or at least run reports to get a better picture of who’s coming to your site.
Here’s a spiffy demo of what sites can do for you. I enjoy how there’s a good variety of websites mentioned: big consumer names like Dell and Starbucks, as well as those in other sectors (like a blood bank!).