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	<title>Kao Consulting Inc. &#187; Marketing</title>
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	<description>Salesforce.com and CRM tips for small businesses and non-profits</description>
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		<title>Opting Out Contacts and Opt Out Leads, Too</title>
		<link>http://www.kaoconsulting.com/marketing/opting-out-contacts-and-opt-out-leads-too/</link>
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		<pubDate>Tue, 12 Feb 2008 06:26:12 +0000</pubDate>
		<dc:creator>lkao</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[At the recent Salesforce.com San Francisco User Group meeting, presenter Tricia Reilly of Bluebird Marketing gave a good Marketing tip to a pervasive &#8220;by design, not a bug&#8221; type of problem that have plagued folks that have to send mass emails out to Contacts.
&#8220;Have you ever had someone respond to an email marketing piece asking [...]]]></description>
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		<title>Lead Scoring</title>
		<link>http://www.kaoconsulting.com/marketing/lead-scoring/</link>
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		<pubDate>Tue, 23 Oct 2007 03:59:22 +0000</pubDate>
		<dc:creator>lkao</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[The Salesforce Marketing Blog continues its Best Practices in Lead Management series with a discussion on automating various parts of your process. Specific how-tos on getting that set up are in the Salesforce.com For Dummies book. I wanted to specifically call out the discussion on Lead Scoring, which is yet another way to make sure [...]]]></description>
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		<title>Managing Your Leads in Salesforce: Process First</title>
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		<comments>http://www.kaoconsulting.com/marketing/managing-your-leads-in-salesforce-process-first/#comments</comments>
		<pubDate>Thu, 18 Oct 2007 16:34:44 +0000</pubDate>
		<dc:creator>lkao</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Non-Profit / Foundation]]></category>

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		<description><![CDATA[Leads in Salesforce have two cool characteristics that make them very powerful for a Marketing team as well as a Non-Profit Organization (NPO):
1) Web-to-Lead, which allows you to easily embed a form into your website, so submissions are automatically routed into Salesforce. No more of this &#8220;Contact Us at info@mycompany.com&#8221; business, which results in more [...]]]></description>
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