Opting Out Contacts and Opt Out Leads, Too

At the recent Salesforce.com San Francisco User Group meeting, presenter Tricia Reilly of Bluebird Marketing gave a good Marketing tip to a pervasive “by design, not a bug” type of problem... Read more

Lead Scoring

The Salesforce Marketing Blog continues its Best Practices in Lead Management series with a discussion on automating various parts of your process. Specific how-tos on getting that set up are in the Salesforce.com... Read more

Managing Your Leads in Salesforce: Process First

Leads in Salesforce have two cool characteristics that make them very powerful for a Marketing team as well as a Non-Profit Organization (NPO): 1) Web-to-Lead, which allows you to easily embed a form into... Read more

Salesforce, Google AdWords, and Search Engine Marketing Basics

Salesforce for Google AdWords is a popular and fairly new component for Salesforce’s marketing users. This feature now allows marketing folks to track their AdWords campaigns within Salesforce so... Read more