Kao Consulting Inc.

We take a brief pause from Salesforce-related tips to inform you of a little book that I recently co-authored, called Sales 2.0 For Dummies. The book is part of the upcoming Sales 2.0 Conference held in San Francisco at the end of October, and talks about how recent Web 2.0-type advancements that benefited the consumer are being used now for and by businesses.

One shining example of Sales 2.0 technologies and best practices is, you guessed it, Salesforce.com. Software as a service now offers legit business solutions, and has increased the importance of a savvy, entrepreneurial inside sales team.

Salesforce for Google AdWords is a popular and fairly new component for Salesforce’s marketing users. This feature now allows marketing folks to track their AdWords campaigns within Salesforce so people can tie leads to their sales. But what if you’re just starting to advertise online?

When dealing with smaller businesses, I find that while many are very savvy with Google Adwords and understand how important it is to have a search engine marketing (SEM) strategy, there are still many out there that are only beginning to grasp their need to play in this game. In this post, I want to tell those of you new to SEM where to go to get smarter on this.

As you can tell, this web site is still under construction in various areas. I’ve been playing with Technorati here and there and this post is meant to prove that I write on this site. Go figure.

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